Webinar | Gravity Research
October 16, 2024 | 2:00 p.m. ET

The reputational risks associated with corporate engagement on societal issues are constantly evolving – how are brands managing reputational risk amid a divisive election?

Using our Risk Index, companies can evaluate four key factors that determine reputational risk associated with corporate engagement on key issues, helping companies more strategically navigate the most important societal issues.

In this 30-minute webinar and live Q&A, our experts looked at:
  • The two riskiest societal issues U.S. companies are managing.
  • Which societal issues are most likely to ‘heat up’ post-election—and where you need to focus your proactive communications and risk mitigation efforts.
  • What you need to watch out for post-election and through early 2025 in either election outcome scenario.
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Gravity Research’s Risk Index puts a number on reputational risk vis-à-vis corporate engagement on societal issues. This proprietary research— rooted in Gravity’s four key factors that determine reputational risk, serves as your compass for brand engagement planning. Reach out to [email protected] to learn more.