2024 Scenario Planning: How Corporations Should Plan for November and Beyond
July 30, 2024, at 2:00 p.m. ET


The 2024 election is full of uncertainty, making it critical for companies to scenario plan for how events and rhetoric on and off the campaign trail could impact your brand's reputation — and what risks lay ahead for corporations given the election outcome.


During this webinar, our experts:
  • Explored the biggest reputational risks brands may face as we approach the 2024 election
  • Discussed how to identify, understand, and navigate those risks to protect your brand's reputation
  • Outlined potential election scenarios and their impact on corporations by industry
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Gravity Research’s 2024 Election Risk Identification & Scenario Planning work is a comprehensive new service that includes a custom walk-through of key election-related risk scenarios, an exercise to pressure test your engagement framework and crisis response protocols and identify vulnerabilities, biweekly risk tracking, and on-call support. Email Katie Collins at [email protected] to learn more.